Geldersch Landscape and Castles
Heijmerink Wagemakers develops and realizes all objects from the new house style design, commissioned by Geldersch Landschap & Kasteelen (GLK): from stylish signs to meter-long cabinets.
Almost 12,000 hectares of estates and nature reserves and 35 castles, country houses and castle ruins fall under the care of GLK. Seven castles and country houses and almost all nature areas are accessible to the public.
Studio Pronk designed a corporate identity on behalf of GLK that makes the cohesion between these seven castles in Gelderland clear and recognizable to the public.
Castle Doorwerth and House Zypendaal serve as a pilot. Here, in the course of December, the inviting corporate identity (‘spatial communication’) becomes visible to the visitors.
The ampersand was chosen as the logo. It adorns the logo and you can see it everywhere in the vicinity of the castles: life-size single, but especially on the new signposting and information boards. A reception desk and other custom furniture for the castle shops / information centers complete the house style image.
The Gelderland landscape with its castles is even more beautiful than it already was!