Pronk came up with the concept for the brand new interior, where the story of Feyenoord history is told in a new form: interactive, for young and old. Of course, all prices and historical footage have continued to play an important role in the presentations. In addition, attention is paid to the elusive Feyenoord feeling. All this can now be experienced on the ground floor of the Olympia building next to De Kuip.
The history of Feyenoord comes to life on the basis of five themes and a meter-long timeline. From the first national championship in 1924 to the most recent cup win in 2016.