An experience connects people
Experiences invite visitors to actively engage with a story, product, or service. Many leading brands present their unique stories in this way. They use customer journeys to tell the history of their company, provide information about their products and innovations, and offer opportunities for education and training. By experiencing a brand interactively and by engaging with it in person, consumers are more likely to feel a connection with it. There is a reason why ever more companies are exchanging their showrooms for brand experiences or innovation centres.